Britannia Milk Tetra-pack & cheese packaging design
Britannia, a brand both in India and abroad, is widely recognized for its quality dairy products. With its extensive reach and diverse consumer base, Britannia's packaging design for its dairy products must appeal to a wide range of customers while adhering to the brand's standards and limited space for communication. Balancing these factors ensures that the packaging effectively represents Britannia's commitment to quality and resonates with its diverse audience across multiple countries. Britannia's cheese packaging, released in a convenient format, showcases a digitally painted image of their iconic ema datshi cheese dish on the front, the delicious fusion of cheese and chili with Britannia's signature offerings.
